Searching in Google: SEM, SEF, SERP, SEO, SEA, and SMM explained.

Created: Wednesday, 22 October 2014 Written by Saskia

On the internet we use a lot of new terms and definitions. For you as a business owner not always easy to follow the developments and use of technical terms. In this blog I will try to explain a few terms related to search engines, like Google or Bing.

The most important goal of your website being on the internet is to have a many visitors as possible who convert to being clients or at least being a lead or contact. How can you achieve this goal? The short answer is: internet marketing. Internet marketing consist of a mix of many actions and a whole lot of work. One of the pillars of internet marketing is search engine marketing.

Search Engine Marketing can be explained but we need to know some more terms and definitions for this. Below you will find a short introduction on key factors involved in Search Engine Marketing.

SEM: Search Engine Marketing
SEM is using search engines, like Google or Bing, to market products and services. If your SEM is effective than a potential client or customer will find your website when he types in the keywords that you have decided are your most important ones. SEM consists of SEO and SEA, and is always based upon a SEF website. Extra SEM is generated by SMM. So search engine marketing is in fact a combination of factors that will be explained below.

SEF: Search Engine Friendly
The main search engines, like Google, uses robots to crawl your site to see what information is on it. To make it as easy and attractive as possible for these robots to crawl your site it needs to be Search Engine Friendly. This means that the structure (or foundation) of the site is built in such a way that a robot can easily (fast!) and effectively crawl your site and take the information from is.
This is a technical aspect of your site that needs to be considered in the development phase of the website. So if you are thinking about having a new website developed than you should discuss its SEF beforehand.

SERP: Search Engine Result Page
If you type in a keyword, or a keyword string, the search engine used (Google, Bing, Yahoo) comes back with a list of results: suggested websites to visit. This list is the SERP.
The main goal of all website owners and search engine marketing used to be at a no. 1 (or at least page 1) position in the SERP. With the introduction of Google Hummingbird this has become a different matter. Read more about Google Hummingbird on our blog. If you wonder what this actually means, than please drop me line?

SEO: Search Engine Optimization
Once the site is online and build in a search engine friendly way, you can start optimizing the site so that surfers on the internet will find it on top of the SERP. Search engine optimization is a non-paid way of getting your site on top of the listings. It consists of a combination of factors that make your site more interesting for Google to show in their SERP. It is free, but takes quite some time and effort to optimize your site for Google. A short introduction in SEO is found on our blog.

SEA: Search Engine Advertising
SEA is also called PPC = Pay Per Click. These are the advertisements you pay for at Google, also called Google Adwords. This way you can be on top of the SERP (in the paid section ofcourse) in a very short time, depending on how much you want to pay for an advertisement click. You only pay if a visitor visits your site by clicking on the advert. Facebook and other social networks also have paid adverts that are referred to as PPC (Pay Per Click).

SMM: Social Media Marketing
SMM refers to the process of gaining website traffic or attention through social media sites like Facebook, Twitter, Instagram, etc. Social Media Marketing programs aim at creating content on social media that readers think interesting, funny or important enough to share with their own social network. It is also referred to as electronic word of mouth.

I hope the above short introduction in some search engine marketing terms is helpful. Of course internet marketing, as said, consists of many more instruments than the above mentioned. More about that later.

In the meantime, if you have any questions about the above, then please let me know. We at Studio la Brame are always happy to help you.




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